Privacy Policy
Last updated: 13 November 2026
1. Who We Are
Big Red Trailers (trading name of Kelly Metal Working Ltd) operates the website bigredtrailers.com. We are based in Limavady, Northern Ireland.
2. What Data We Collect
We collect the following personal data when you place an order or create an account:
- Name and email address
- Delivery and billing address
- Phone number (optional)
- Order history and preferences
- Marketing-email consent — only if you actively opt in by ticking the checkbox at checkout or signing up to our newsletter. We record the timestamp and source of your consent for our records.
We never store payment card data. All payments are processed securely by Stripe. Card details are entered on Stripe's hosted checkout page and never touch our server.
3. How We Use Your Data
- To process and deliver your orders
- To send order confirmation and dispatch notifications
- To provide customer support
- To improve our service
- Marketing emails (consent only): if — and only if — you've opted in, we may send occasional updates about new products, offers and trailer tips. Every marketing email includes a one-click unsubscribe link, and you can unsubscribe at any time at /newsletter/unsubscribe. We never share your email with other companies for their marketing.
4. How We Protect Your Data
Personal information (email, address, phone) is encrypted using authenticated AES-256-GCM encryption before storage, with email lookup keys derived via HMAC-SHA256 keyed off a server-side secret. Passwords are hashed using bcrypt. All data is transmitted over HTTPS. Order personal data is deleted from our web server after being securely transferred to our internal systems.
5. Data Sharing
We share your data only with:
- Stripe — for payment processing (see Stripe's privacy policy)
- Delivery couriers — name and address for shipping
- Google Customer Reviews — after an order, we may invite you to rate your experience. If you accept Google's opt-in, we share your order number, email address, delivery country, estimated delivery date, and the product identifiers of the items you bought with Google so they can send you the survey. You can decline the invitation, and this does not affect your order (see Google's privacy policy).
We do not sell your data to third parties or use individual-tracking analytics.
6. Cookies
We use two categories of cookies:
- Essential (always on) — the session cookie keeps you logged in and remembers your cart; the currency-preference cookie remembers your GBP/EUR choice; the consent cookie remembers your answer to the banner.
- Analytics (only with your consent) — if you click "Accept All" in our cookie banner, we set Google Analytics 4 cookies to understand how visitors use the site so we can improve it. These are aggregated and never used for individual tracking or advertising. Click "Essential Only" to refuse them.
We do not use advertising cookies, and we do not sell or share your browsing data with advertising networks.
7. Your Rights
Under UK GDPR, you have the right to:
- Access your personal data
- Correct inaccurate data
- Request deletion of your data
- Object to processing
- Data portability
- Withdraw marketing consent — unsubscribe instantly via the link in any marketing email or at /newsletter/unsubscribe. Withdrawing consent does not affect order-related emails (confirmations, dispatch notes), which we send under our legitimate business obligations to deliver your purchase.
To exercise these rights, contact us at sales@bigredtrailers.com.
8. Data Retention
Order personal data is removed from our web server after syncing to our secure internal system. Account data is retained until you request deletion. Session data expires after 7 days. Cart data expires after 30 days. Marketing-consent records are kept for as long as you remain subscribed and for 24 months after unsubscribe (as audit evidence that we honoured your withdrawal).
9. Contact
For privacy enquiries: sales@bigredtrailers.com
Big Red Trailers
Ifor Williams
Knott
Kelly Metal Working
Bradley
Alko